Bios

Patty has over 20 years of project management experience, with an emphasis on large projects in the financial and travel industries. Her passion is SEO and she looks forward to sharing her real-life examples.

Patrick is the founder of Northwoods and a recognized local expert in the strategic use of websites, ecommerce, and usability. He will couple his technical expertise with high energy and humor in what will be an enjoyable and provocative presentation.

John is Managing Director at Northwoods Software. John’s experience in content management, custom software development, web hardware, hosting, and project management give him a valuable insight into the complex web world. John has overseen implementations for Briggs and Stratton, The Medical College of Wisconsin, Snap-on Tools, and the City of Wauwatosa.

Mike is a nationally recognized expert in sketch noting and information architecture. An interactive art director and designer, Mike helps clients organize and design websites to meet their business goals through better usability. Mike specializes in user interface design, sketching, visual thinking, logo and icon design.

Deborah Spanic is an attorney in the Milwaukee office of Whyte Hirschboeck Dudek S.C. where she concentrates her practice in commercial and information technology transactions and intellectual property. She has particular expertise in preparing and negotiating trademark and technology license agreements, joint development agreements, and software licensing contracts. Deborah brings 15 years of corporate business experience to the firm, including experience managing and directing internet development for a Fortune 100 financial services company and also serving as in-house intellectual property counsel to a large global manufacturing company.

John Gilbert is a seasoned technology executive with over 20 years experience in various senior level roles for technology companies. John has brought a wealth of experience in strategic and tactical eMarketing operations to Bader Rutter’s clients, which include Manpower, Jefferson Wells International, Eastman Chemical, Office Max, Dow AgroSciences, Merial, John Deere, Videojet, and others.

John’s ability to link strategic "big-picture" thinking with tactical project results sets him apart. John offers a rare blend of technical expertise, leadership, business acumen and interpersonal skills that for the past two decades have enabled his clients to achieve greater success through leading edge business solutions. John’s unique mix of business experience, program management skills, and technical talent enable him to guide his clients to smoothly implement major digital marketing initiatives, and he’s consistently delivered top-notch results for his clients.

John was founder and CEO of Digital Visions, Inc., one of Milwaukee’s first interactive services firms, leading its growth from two employees in 1995 to twenty-three in 2003. John was an Instructor for five years in Marquette University’s College of Professional Studies, and currently sits on the Board of the eCommerce Task Force in Marquette’s MBA program.  John is also a frequent speaker at industry and association events.
 

Tim Hagen has worked in the training field for over 18 years and has owned his own business equally as long.  He has recently been focused on developing software products centered around the theme of increasing sales performance. 

Tim is currently owner and president of Sales Progress LLC, which specializes in developing solutions not to merely deliver training, but rather bottom line sales increases to its clients.

Bradley Fell is the Strategy and Creative Director at Northwoods Software.  Bradley holds a degree in Psychology and Sociology, and has over 15 years of web experience, spanning from market research and consulting, to building networks and telco, to programming and front end development, and finally to the overarching strategy and creative components that make up the user experience.

Fred Pike is the Managing Director / COO of Northwoods.  He is particularly focused on SEO and conversions on Northwoods’ and client sites.

Doug Lantz has worked in the software implementation field for over 20 years working with potential clients to identify business software solutions.   Doug is a Sales Consultant at Northwoods helping shape web projects and demonstrates Titan CMS.